Working with the Media

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*Registration payment includes Credit Cards and Interfund Transfers ONLY.

Target Audience

For public health professionals, administrators, and nonprofits that gather and share community data – and anyone who wants to strengthen or expand their background in collecting, analyzing and communicating population health data in support of healthy communities.

Description

Communicating your story and impact can be readily amplified by using some simple strategies for working effectively with the news media. This workshop offers skill development, tips, and tricks for engaging news outlets and working with journalists. Participants may include health educators, agency leads, subject matter experts, and anyone who wants to amplify their results and impact through news channels.

Speaker
Amy Joy Lanou, PhD
UNC - North Carolina Institute for Public Health

Date and Time
May 14, 2026
9:00 am - 11:15 am.

Credits
CEUs
This Activity fulfills the requirement of 0.20 Continuing Education Units (CEUs).

Contact Hours
This Activity fulfills the requirements for 2.00 Contact Hours.

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Objectives

• Understand the needs of news reporters and outlets
• Explain how to make your story newsworthy and news ready
• Learn strategies to serve as an effective subject matter expert for media interviews

Sessions